Behind the Design: A Conversation About Crafting with Pippa
Deep dive into the creative process behind the House of Furn collections….
Intentional design is integral to House of Furn. Founded by Pippa in 2019, House of Furn maintains a thread of emotive purpose running through each piece of furniture. Many of our collections are designed by Pippa herself and meticulously produced in-house, while others are thoughtfully curated from carefully selected suppliers chosen by Pippa.
Can you walk us through your creative process when designing a new piece of furniture?
It always starts with a gap! From observing how people use furniture at events and identifying what might be missing or what could be improved, I then start an intentional design (or sourcing) process - how a piece should function, how it should feel and of course how it should look, always keeping our main design principle in mind – to create pieces with timeless elegance.
Only once that foundation is clear do I move into form - proportions, materials, and tone. I’m very conscious that our pieces need to be beautiful, but they also need survive real use, so durability and practicality are always part of the early thinking. Then comes refinement with our makers, where the details really come alive.
How do you balance innovation and timelessness in your designs?
I’m less interested in being new and more interested in being lasting. Timelessness comes from restraint - clean lines, honest materials, and balanced proportions.
Innovation tends to be quieter. It might be a new material pairing, a modular idea, or a smarter way to solve a practical challenge in a more elegant way. I think true longevity comes from creating pieces that feel quietly distinctive rather than trend-led.
What role does collaboration play in your creative process, both with your team and external suppliers?
It’s essential. I may have the initial vision, but it’s shaped through collaboration. My partner is a highly skilled maker, so there’s a constant dialogue between design intent and craftsmanship, and that back-and-forth often elevates the final piece.
With external suppliers, collaboration is about shared standards. I work with people who understand that the finish matters just as much as the form. I’d always rather take longer and create something properly than rush something that feels compromised. That alignment is everything.
What is your favourite part of designing furniture?
Seeing a piece live in its environment. A design on paper is one thing, but watching people naturally gravitate towards something you’ve created - sitting comfortably, gathering around it, styling it in ways you hadn’t anticipated - that’s the most satisfying part.
I also love the moment a new piece arrives and you realise it has presence. That shift from idea to object never really loses its magic.
How do you stay inspired and evolve your creative approach in a constantly changing industry?
I don’t look to the events industry for inspiration. Most of it comes from interiors, travel, architecture, and hospitality spaces - places where environments are shaped with intention and longevity.
We’re also very deliberate about innovating rather than replicating. Before developing something new, we look at what already exists - not to follow it, but to ensure we don’t repeat it. It’s important to us that we’re adding something distinctive rather than echoing the market.
Staying hands-on keeps the creativity grounded. Being close to how our pieces are actually used means ideas evolve from real experience rather than trends.
When working with House of Furn, you can be certain that each piece has been carefully selected to ensure it is flawless for your special occasion. Whether it is a wedding, brand activation, or private gathering, we’re here to elevate your event with the finest furniture.
Photography: Stories From Eros